See How Much You Can Save
Annual Credit Card Processing Volume
$/yr.
Potential Annual Savings with CashVue ATM
Switch to CashVue ATM and save thousands of dollars a year in credit card processing fees.
How the Cash Discount Program Works
Richmond’s thriving hospitality and retail landscape—from the craft breweries and gastropubs dotting Scott’s Addition to the independent restaurants and vintage retailers filling Carytown’s storefronts—relies on efficient cash handling and customer-friendly payment options. Our system automatically applies a small service fee to all card transactions, but when a customer chooses to pay with cash, the service fee is waived, rewarding them with a discount that appeals to the cash-conscious diners and shoppers who frequent Richmond’s neighborhood commercial corridors. You keep the full sale amount—no more paying out of pocket for card fees.
✔ 100% compliant with Visa, Mastercard, and processor guidelines
✔ Automated fee adjustments built into your POS or terminal
✔ Transparent signage and receipt language included
✔ Compatible with countertop, wireless, and tablet POS systems
Benefits to Your Business
Eliminate Up to 100% of Processing Fees
Richmond’s thriving restaurant and retail sectors—from the craft breweries of Scott’s Addition to the vintage shops and casual dining spots lining Carytown—operate on tight margins where credit card fees directly impact profitability. Drastically reduce or eliminate your processing costs altogether.Increase Profit Margins
In a competitive market where VCU’s 31,000 students and state government workers split their spending between cash and cards, keeping more of each sale without raising prices gives you a real competitive edge.Encourage Cash Payments
Richmond’s entertainment districts—Shockoe Bottom’s nightlife, The Fan District’s busy corridor, and downtown’s financial district foot traffic—thrive on cash transactions. Incentivize customers to pay with cash and reduce chargebacks while tapping into the city’s strong preference for immediate payment in hospitality and retail.Easy Setup and Integration
Whether you’re managing a healthcare facility near VCU Medical Center, a food service operation, or a retail location across Richmond’s diverse neighborhoods, our team programs your terminal and provides all signage—no tech headaches.Fully Compliant and Transparent
Stay aligned with card network rules and consumer regulations, giving you peace of mind as you operate across Richmond’s regulated financial and healthcare sectors.
Ideal For:
Retail Shops & Boutiques
Salons & Spas
Restaurants & Cafés
Auto Repair & Service Providers
Convenience Stores & Liquor Shops
Mobile Vendors & Pop-Up Events
Reclaim your revenue from payment processing costs—built for Richmond’s diverse business community.
Whether you’re a craft brewery in Scott’s Addition, a cash-focused restaurant in Carytown, or a service business downtown near the State Capitol, CashVue’s Cash Discount Program lets you keep more of what customers spend. The program works seamlessly across Richmond’s bustling neighborhoods—from the nightlife in Shockoe Bottom to the emerging food scene in Manchester—without disrupting your operations or customer experience.
Contact Us Today to eliminate processing fees and strengthen your margins in Richmond’s competitive retail and hospitality landscape.
Frequently Asked Questions (FAQs)
Q: Is the cash discount program legal?
A: Yes. Cash discount programs are 100% legal in all 50 states and fully compliant with Visa, Mastercard, and federal guidelines when implemented correctly. Richmond’s vibrant business community—from Scott’s Addition craft breweries to Carytown’s independent retailers—can confidently adopt this compliant approach to encourage cash transactions and reduce processing costs.Q: Will I need to raise prices?
A: No need to raise prices across the board. The terminal automatically adds a small service fee to card purchases and removes it when customers pay with cash. This is especially valuable for Richmond’s restaurant and food service operators, where margins are tight and card fees directly impact profitability.Q: How are customers informed?
A: We provide clear signage and receipt disclosures so customers understand the small service fee and their option to avoid it by paying with cash. Richmond’s downtown financial district, state government offices, and VCU campus locations have proven particularly responsive to transparent, straightforward fee structures.Q: Does this affect my accounting or taxes?
A: No. The full sale amount is recorded as usual. The service fee is itemized on receipts but does not alter how your revenue is booked. Healthcare providers, retailers in Shockoe Bottom, and hospitality businesses throughout Richmond can implement this without complicating their existing accounting workflows.Q: What kind of businesses benefit most?
A: Retailers, salons, restaurants, convenience stores, and any business with frequent card usage benefit greatly—especially those with thin margins. In Richmond, this includes the city’s thriving independent restaurant scene, vintage and specialty shops, nightlife venues, and service-oriented businesses that rely on high transaction volume from downtown workers, college students, and visitors to the capital.